Van Bortel Ford logo

Van Bortel Ford

71 Marsh Rd. · East Rochester, NY 14445

4.8

from 529 reviews

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Reviews (529)

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Showing the latest 50 of 529 reviews.

ServiceJune 2026

Had a pre scheduled appointment on June 2 at 8 am.

We dropped the car off the night before After. noticing a dent in my daughter's Ford Fusion after service at this dealership two years ago I have since taken pictures of my car everywhere I service it. The next morning I patiently waited for a call to pick up my Bronco that required a NY inspection, oil change and an outstanding recall. Weeks before Van Bortel called me at home that they wanted to come to my home to complete the recall in my driveway. She said it would take about 15 minutes. I declined explaining I would be in for an appointment soon and they could just do it then. Well 3 hours passed so I called the dealership. There was no answer. I waited a few minutes called again, no answer. I waited another hour, it has now been 4 1/2 hours and someone finally answers the call. He checks the status and tells me my car is not yet complete and my mechanic has gone to lunch. He says he'll call me when it's done. The call came just before 2:00 pm. You can do the math and determine if that is a reasonable time for such an appointment. I think not. Was dropped off at 4:00 to get my car. In the office there is four people. One guy heping a customer. Two other guys sitting at a desk just chatting, and a woman in a booth. The one guy working had to go tag a vehicle and left. It was only then that I was asked if I needed something. I said I was picking up a car and he says you need to go to the cashier. Well the cashier was not visible to anyone and I had known, I would have sought her attention instead if standing there awkwardly for several minutes. I completed the payment and left. This dealership has a major parking problem as cars new and old are parked in every direction. My car was parked crooked in the space with larger cars on either side. When i checked my vehicle I immediately noticed a small ding near my gas tank. As I had taken pictures the day before I knew it was fresh. It appeared that gas was added to my car because I was close to empty. My car was nearly flawless and I am certain this was done at the dealership. When it happened on my daughters car it was 10 tears old and had seen better days. My Bronco is a 2021. I didn't return to the office given the reception I had just received. No one would own up to it I am sure. We have had many Fords over the years, some bought at Van Borel all serviced there. We will not be returning. For any future recalls , and I am certain more are coming on this Bronco, i will go back to where I purchased the car. I am not impressed with the lack of time management, communication, common courtesy and care provided my vehicle. I am done with Van Bortel Ford.

Pamonaco

1 review
How we checked this
  • Submitted Jun 3, 2026
  • No proof of purchase was attached, so this review is unbadged.
SalesMay 2026

Fantastic, no-push buying experience.

The paper work process was quick and painless, I would highly recommend purchasing a car/truck/suv from Van Bortel Ford!

jim6935

1 review
How we checked this
  • Submitted May 26, 2026
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2026

No pressure sales.

Great inventory. Accommodated our schedule. Salesman, Claxton Wells is very knowledgeable, personable and polite.

jime

1 review
How we checked this
  • Submitted Mar 30, 2026
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2026

Wonderful experience from start to finish!

Stress free car buying event. Dan Happ was a pleasure to work with.

nyetmk

1 review
How we checked this
  • Submitted Mar 10, 2026
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2026

The dealership was extremely helpful and they had designs

on tremendous help and designed to help me!

joeburch11

1 review
How we checked this
  • Submitted Mar 9, 2026
  • No proof of purchase was attached, so this review is unbadged.
ServiceJanuary 2026

Terrific service!

Amiable staff and they work quickly to get your needs met. We continue to use them for buying cars and getting cars serviced and they are terrific!

LindseyG

1 review
How we checked this
  • Submitted Jan 29, 2026
  • No proof of purchase was attached, so this review is unbadged.
ServiceDecember 2025

Huge shout out to the service team Derrick, tech Andy

master mechanic rupel and GM Tom for the extream about of help they were and the service they provided me while dealing with my bronco time and time again your guys made the wait worth it since I've been back in my baby I've been nothing but happy so thanks again guys would love a picture with the ppl listed for all the time and effort discount they were able to help with loaner after loaner you guys killed it....

Damian.tatchell

1 review
How we checked this
  • Submitted Dec 31, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesSeptember 2025

I called Dan inquiring about getting a used yellow ford

ranger. He met with me and called me a couple days later. Very professional and punctual.

Zeker81

1 review
How we checked this
  • Submitted Sep 6, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesMay 2025

Van Bortel Ford made my buying experience a pleasure.

Everyone is super friendly and helpful the minute you arrive.Steve Miller was my salesperson and he did a fantastic job. Steve always returned my calls, and answered any questions I had. I would also like to thank Mark the technology person who went over all the features of my new vehicle. He said if I have any questions to call him and he will help me. Van Bortel is approximately 1hr. and 20 minutes from where I live and I would definitely consider making the drive to buy there again, great dealership. Job well done, and thanks to all involved. John

jdombro2

1 review
How we checked this
  • Submitted May 6, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2025

Been buying my vehicles from Christin and Vanbortel for

over 20 years. I feel comfortable and she treats me with respect and is very knowledgeable about her products.

Cal

1 review
How we checked this
  • Submitted Feb 24, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesJanuary 2025

I called this morning regarding buying out our lease.

Dan Happ was extremely knowledgable, honest, efficient, and friendly. He offered a simple answers with a straightforward no pressure process.

MelissaBee

1 review
How we checked this
  • Submitted Jan 10, 2025
  • No proof of purchase was attached, so this review is unbadged.
ServiceJanuary 2025

I set up an appointment for my 2012 F150 to have a

heater/AC blower motor switch repaired. The wait time was a month. I told the service rep what was going on as the fan switch worked in only the 2 highest settings. He said, "It's probably the "blower motor resister." I said ok. I told them my back window wasn't rolling down w/the switches but I didn't want to spend money repairing that but, could you check it for me? I get a call in the afternoon to pick up my car and get shuttled back to the dealership. Upon going to the payment window, I'm told I owe them $411.00?:-/ They charged a full hour to tell me my window was not a switch gone bad and, another hour to do a 30 min., two bolt, plug and play resistor replacement part. I questioned them about it there as the pay window is adjacent the service desk. The service person looked at it and said "Yep, that's what it costs, no discrepancy here." I'm glad so many are impressed, but, I'm not. This is a "one and done" for me! It's a shame. Nice facility, but, this was a part that Advance Auto sells for $25. And, anyone could figure it out by watching a YouTube video. PS: Not to mention the fact that they found a nail in my back tire and wanted to know if they could order 2 new tires for me. (I know that's some dealers policy) I told them no, I was aware of it and I had a tire on the way that will be installed the next day. I'm just saying. Buyer be advised.

rdtrhythm57

1 review
How we checked this
  • Submitted Jan 8, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesNovember 2024

Dan Happ is AWESOME!

Best car dealership experience, ever! My wife and I have never been so favorably impressed. To start, the overall atmosphere/ambiance of the showroom was relaxing & welcoming. Dan was so knowledgeable, so personable, so charming! My wife appreciated his ability to understand her finely-tuned sense of aesthetics, and helped ease the transition from driving some cute car from Los Angeles….to driving a full-size pick-up truck. As for me, I was under some time constraints to purchase a “tow vehicle” for a recently purchased travel trailer. Had to wrap it up in two days, in order to make the trip to meet the trailer’s seller, to transact the deal. Dan made it happen! He definitely went way out of his way to accommodate our quick turnaround, and we will never forget him. He didn’t push his own agenda; instead, just listened to us, and went with the flow. Comfortable & fun! THANKS FOR EVERYTHING, DAN!

Chris & Tanya

1 review
How we checked this
  • Submitted Nov 23, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesNovember 2024

Fantastic dealership to buy a car from!

Would highly recommend for sure. Would buy from again!

Fordgirl0307

1 review
How we checked this
  • Submitted Nov 14, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceNovember 2024

As always a cut above the rest.

Welcoming, courteous and professional. A superb dealer with superb service.

rott1776

1 review
How we checked this
  • Submitted Nov 1, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesOctober 2024

No pressure and a great team.

Been taking my trucks to them the last 15 years in service . Sales was also great when I bought my last truck 3 years ago

Jrprochbass

1 review
How we checked this
  • Submitted Oct 22, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesOctober 2024

Great atmosphere and sales staff.

No pressure, fast transaction and easy process. Very good tech support.

rrcqui6

1 review
How we checked this
  • Submitted Oct 21, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesOctober 2024

We had a great car buying experience with Anthony, best

experience ever. Very stress free

RELOCEY

1 review
How we checked this
  • Submitted Oct 16, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesOctober 2024

Very easy to work with and friendly.

No pressure from the sales team. Steve Miller was my sales person and made the whole experience very easy

Anthony.marino84

1 review
How we checked this
  • Submitted Oct 12, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceSeptember 2024

Have always been responsive and informative with regards

to recommendations . Report back with any suggestions or concerns and have good hours to meet customers needs

Karin0639

1 review
How we checked this
  • Submitted Sep 23, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceSeptember 2024

Very helpful service department.

Knowledgeable and kind. It’s very helpful to have a shuttle on site.

jaimee belnap

1 review
How we checked this
  • Submitted Sep 23, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceSeptember 2024

Everyone is great and good at what they do.

Always able to assist with what needs to be done

bobledgsr

1 review
How we checked this
  • Submitted Sep 23, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesSeptember 2024

Professional, friendly, and honest.

Enjoy the no haggle one price. At Vanbortel this a pleasure to shop and purchase a new car.

wellsclaxton

1 review
How we checked this
  • Submitted Sep 8, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceSeptember 2024

Friendly professional advisors excellent service manager.

Will come back to Van Bortel Ford for future service and to purchase.

FordGuy

1 review
How we checked this
  • Submitted Sep 7, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesAugust 2024

VanBortel Ford made my recent new car purchase excellent

experience Cass the sales consultant was friendly knowledgeable and helpful- explained the vehicle I was interested in and Cass found it on the lot Thank you so much Dwayne the computer tech explained Sync 4 on the vehicle with hands on experience in a concise manner-went through the entire screen prompts and saved me countless hours reading the manual like I did in previous vehicles Bryan the financial manager answered all my questions as I requested Ford premium care/maintenance plan/tire pro as well as undercoating Bryan went through all the details of the Ford plans which are primo at least for me Also Bryan answered questions I had after purchasing the vehicle-again thanks Van Bortel Ford really does put the customer first as Ms Kitty van Bortel says Good vibes

[email protected]

1 review
How we checked this
  • Submitted Aug 26, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceAugust 2024

The quick Lane works great for me.

I try to show up early and most of my service can be done that way. These are great folks and I'm tickled they take care of my car

Escape Fan

1 review
How we checked this
  • Submitted Aug 17, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceAugust 2024

Never disappointed.

Been using them for years!! True estimates of time, customer service, cost, communication and quality of repairs and maintenance. Will continue to use them.👍 ⭐️⭐️⭐️⭐️⭐️

dtfaucett

1 review
How we checked this
  • Submitted Aug 17, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesAugust 2024

The dealership was easy to work with, friendly,

knowledgeable, good with communication, and able to work well with me even though I was out of state.

amy42783

1 review
How we checked this
  • Submitted Aug 11, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceAugust 2024

Went to van bortel ford to get tires put on my 2022

bronco sport, car was in prestine condition when I dropped it off, upon driving home I noticed a large grease stain on my passenger side leather seat, they also threw the old tires on my rear leather seats leaving dirt stones and other debris all over the interior. 1 of the rims had scrapes on it as well. I called 2 times couldn't get ahold of anyone at the service center so I used their text messaging service. When they finally answered that they claimed there was no record of my vehicle being worked on there and insisted I must've taken it to subaru or Chevy. What a joke of an establishment. Brand new $40,000 vehicle they xxxxed up and had the audacity to argue with me about it. Avoid them at all costs. Van bortel subaru has their business squared away and running like clockwork, true professionals. But van bortel ford is literally the worst dealer I've ever experienced.

huttonmike209

1 review
How we checked this
  • Submitted Aug 11, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceAugust 2024

Every time I visit Van Bortel Ford Quick Lane or the main

service department I am confident and happy with the visit.everyone is glad to help take care of my vehicles.I'm happy to do business there. Dale Hill.

Dthford

1 review
How we checked this
  • Submitted Aug 11, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceAugust 2024

Excellent service.

There is no better personnel I have found than Van Bortel. Thank you again. KUDOS!

jlamach1

1 review
How we checked this
  • Submitted Aug 1, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceJuly 2024

I usually have a decent experience here but this time

they messed up. My husband called Van Bortel Ford about my ‘14 Ford fusion. The girl on the other end of the phone told us to bring it in and they would fit it in where they could, no appointment needed. They called us a few days after we dropped it off and said we needed an appointment, so we made an appointment (July 10th). We left the car there because something was wrong with the front struts and there was a recall. When we made the appointment, we explained to Andy our service advisor, that we were taking this car on a cross-country road trip to Seattle to give to a family member for his first car and we needed it by end of day July 12th. In the time the car was sitting in the parking lot, the battery had died and needed to be replaced because it was on the older side and lost its charge. They replaced the battery. Then they brought it in to diagnose it and told us Monday, July 10th that they had all of the parts in stock and that the car would indeed be done by the desired date(July 12th EOD). July 12th came, we hadn’t had a phone update, so I called Thursday the 13th and got Michael because Andy was not there, and he told me that they had ordered a part and that the part had just come in that morning and that the car would be done tomorrow, July 14th by end of day. I called my husband and told him what they told me and I asked if he had explained our situation and that we were leaving with the car as our transportation at 5pm July 14th. He told me that he had and that he would be calling them shortly after we hung up with each other. When he called, he was told again by Michael the same story I was told. My husband explained to michael the situation we were in, again, and also asked why we didn’t get a phone call explaining that there was a part they had to order and were waiting for, when the car had been there in the parking lot for 3 WEEKS(never got the answer to that question). My husband told Michael to have it done by NOON July 14th because we were picking up the car….. They had the car done by noon the July 14th so we could pick it up but the hassle my husband and I went through to make sure the car got fixed in a timely manner, and the lack of communication on fords end is ridiculous. The car was dropped off and sat for 3 whole weeks and no one bothered to look at it for diagnostics and ordering parts ahead of time. We both work at a different dealership and we understand how busy every dealership is, we are busy as well and barely have time to squeeze things into the schedule at our shop as well, but we manage to get the tow ins into the shop where we can. If you didn’t have time I would have much rather you tell me. If I had to make an appointment I would have liked to know upfront and if it didn’t work out I would have gone elsewhere, but I was told to just bring it in no appointment needed. And then I was told that all parts were in stock, when they weren’t all in stock and I had to be the one to inquire about an update instead of being informed. Then when all was said and done we got the car two days later than we needed it. What’s wrong with this picture. The car drove perfectly and we had no problems driving it across the country. But all the other stuff, I’m not happy. I know if this was Van Bortel Subaru this would have never been an issue.

clarisee

1 review
How we checked this
  • Submitted Jul 24, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesJuly 2024

Drove 1350 miles from Florida to do business here,

because of the way they treated me when I lived in Rochester. I saved a lot of money vs buying in Florida, but I still would have come to Van Bortel if the price were the same.

J. Clark

1 review
How we checked this
  • Submitted Jul 11, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceJune 2024

Van Bortel Ford always takes care of me and I know that

making me happy is their highest priority.

Nkorba3

1 review
How we checked this
  • Submitted Jun 17, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2024

Steve Miller and the whole team at Van Bortel Ford are

top Notch! I drove 6 hrs to pick up a new Bronco Raptor and trade in my vehicle and they surpassed every expectation I had! Great customer service all around. Thank you Steve😀

Jim C.

1 review
How we checked this
  • Submitted Jun 10, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceMay 2024

This dealership always gives excellent customer service

to its customers. Employees are always helpful, knowledgeable and courteous.

krl

1 review
How we checked this
  • Submitted May 18, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceMay 2024

Very professional courteous service.

Denise Knapp, Advisor, went out of her way to obtain the lowest competitive price for the set of tires purchased through the dealership.

perryjohnc

1 review
How we checked this
  • Submitted May 11, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceApril 2024

Van Bortel Ford did our inspection and discovered a

recall. They took care of that issue and kept us informed every step along the way. I highly recommend their service department, both friendly and professional.

debbygilbert

1 review
How we checked this
  • Submitted Apr 26, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceApril 2024

Used the quick lane.

Was in and out in a flash. Staff always friendly and helpful.

ertel7174

1 review
How we checked this
  • Submitted Apr 18, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceMarch 2024

I've been buying cars and dealing with service

departments for decades and the crew a Van Bortal have never once disappointed me by far the best dealership in the country! Friendly, efficient and always a job done well!! And if in a rare time or 2 something wasn't to my liking they have always jumped through hoops to make it right A +++ I will never buy or service a Ford anywhere else Thanks Don Linborg

bigdog

1 review
How we checked this
  • Submitted Mar 16, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesJanuary 2024

Dan helped us with two cars right at the beginning of

Covid and then again 6 months later. He made the entire experience easy and it went smoothly from start to finish. Dan is a straight shooter, professional and went out of his way to provide excellent service throughout the process. I would highly recommend him for a terrific car buying experience.

Maryjane

1 review
How we checked this
  • Submitted Jan 20, 2024
  • No proof of purchase was attached, so this review is unbadged.
ServiceAugust 2023

I can't speak highly enough of my Claxton and my

experience with Van Bortel Ford. I've purchased and leased several vehicles and have always received a fair deal. I wouldn't think of getting a Ford elsewhere. I would rate the service department extremely high as well. Everyone is professional, knowledgeable, and fair. Special recognition to Mr. Tom Anne, Service Department Manager for developing such an excellent team!

nuclear

1 review
How we checked this
  • Submitted Aug 6, 2023
  • No proof of purchase was attached, so this review is unbadged.
SalesJanuary 2023

Best dealership I've ever transacted with. In these hard

times for buyers, they prioritize customer satisfaction over greed. Would 100% recommend them and I will continue doing business with them.

NavierAndStokes

1 review
How we checked this
  • Submitted Jan 31, 2023
  • No proof of purchase was attached, so this review is unbadged.
SalesNovember 2022

The rippling affect of COVID affected us with a near

fatal crash and our Van being destroyed. Our sales rep, Steve Miller and Van Bortel Ford are working to make our business whole again. While other dealerships are gouging and taking advantage of Van shortages due to COVID production shutdowns by marking up as much as $30k over RETAIL and lying about availability, Van Bortel Ford continues to "hold the line" by continuing to offer their honest "No Nonsense" deals. Ongoing customer relationships over gouging for profit is their priority. Their continued ethics and integrity even in trying times make them our Dealership of choice for over 10 years.

Heininger Inc

1 review
How we checked this
  • Submitted Nov 17, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesNovember 2022

We have always been happy with vanbortelford and the

sales people.We definitely be back.

Masterpieceddb

1 review
How we checked this
  • Submitted Nov 8, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceOctober 2022

The car service is normally good here, but this time the

steering wheel was left greasy and dirty.

rcndrappa

1 review
How we checked this
  • Submitted Oct 13, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceOctober 2022

Every interaction we have had is a positive experience!

Very responsive and friendly! Service with a smile!

Kwroblewski17

1 review
How we checked this
  • Submitted Oct 13, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceOctober 2022

Service reps are knowledgeable and courteous and explain

what’s necessary and not pushy on recommended services.

alapolla

1 review
How we checked this
  • Submitted Oct 13, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceOctober 2022

Stopped for tire air. Currently drive Chevy bought at Van

Bortel but didn't know if I could stop at Van Bortel Ford. The Ford service people were extremely nice and made me feel welcomed. This reinforces the great dedication to customer service I've seen in the past from the Van Bortel service group. Keep up the good work.

Manoclass

1 review
How we checked this
  • Submitted Oct 9, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesOctober 2022

No hassle. No real negotiation on price. Friendly.

They spent an hour going over features to make sure I was well informed on how to setup and operate truck.

tomrichhm

1 review
How we checked this
  • Submitted Oct 3, 2022
  • No proof of purchase was attached, so this review is unbadged.

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