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Serra Honda of Sylacauga

40941 US Hwy 280 · Sylacauga, AL 35150

4.3

from 128 reviews

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Reviews (128)

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Showing the latest 50 of 128 reviews.

SalesDecember 2025

The salesmanager Matt Vinson is very rood and

unprofessional. He use unethical business practices to try and maximize profits by fabricating numbers and tell lies to try and get people to put more money down and to pay more for vehicle. I asked several time for the invoice on vehicle, the interest rate, the write up or the Deal that they had ready with the numbers we agreed on which took all day to get write up and it had a higher price, a 998 charge for service plan that is advertised as free, the payments were more than the maximum and the sales tax was more than double the required sales tax of the vehicle. All numbers from the day before that I told could do and even added additional $1k to the deal and he never adjusted numbers just told me lies. Hoping to get us to drive 1.5 hrs thinking that he could get us to sign some xx since we were already there. If he would've done it honestly and set the sales price at price agreed, put correct sales tax, removed the 998 charge then we would've been in the price we need to make the sale. But since he's using that vehicle as his personal vehicle we believe he just didn't want to sale it. So I would not waste any time with these con men. You'll get a fair deal else where.

Timothy Bryson

1 review
How we checked this
  • Submitted Dec 4, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesMay 2025

My husband and I had the best experience at Serra Honda

of Sylacauga . Jeff Adams was by far the most professional and honest and caring person we had the pleasure of working with. Would highly recommend him for your purchase!

Reese

1 review
How we checked this
  • Submitted May 14, 2025
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2024

Eddie Jones our salesman was very friendly ,knowledgeable

and made our experience of buying a new vehicle enjoyable. My husband and I highly recommend this dealership.

Nurse1

1 review
How we checked this
  • Submitted Jun 2, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2024

Eddie Jones was very helpful.

Even brought my vehicle to me. Would highly recommend him to anyone buying a new vehicle

johnsonsandy2175

1 review
How we checked this
  • Submitted Feb 21, 2024
  • No proof of purchase was attached, so this review is unbadged.
SalesDecember 2023

Whate a great experience working with Eddie Jones and his

GM, Don Wood. The purchase of our new 2022 CR-V was smooth and easy. Eddie was extremely nice to work with and very helpful throughout the purchasing process. We were cash buyers looking for a specific price and Eddie delivered. I would highly recommend Eddie Jones and his team at Serra Honda for your next vehicle purchase. We look forward to working with Eddie again!

Chris Jones

1 review
How we checked this
  • Submitted Dec 24, 2023
  • No proof of purchase was attached, so this review is unbadged.
SalesDecember 2022

My salesman name was Kenneth Harrell! He guided me

getting my car with ease. He was very patient and informative. Great salesman 👍

tbryant0622

1 review
How we checked this
  • Submitted Dec 2, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceNovember 2022

Thanks Shelby for the great service from you , Kenny and

your team in the service department !

Happy Customer

1 review
How we checked this
  • Submitted Nov 16, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesAugust 2022

I really enjoyed Mr. Matthew. He was very patient with me

even tho I was not sure what I wanted at 1st. He even came in on his off day with his wife just to make sure I got what I wanted and my needs were met. Once again thank you so much....

JazzyJ

1 review
How we checked this
  • Submitted Aug 11, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJuly 2022

Great experience working with Eddie and Chad! Very easy

to work with! Easiest car buying experience ever!! Love my vehicle!! Great price and great vehicle!

Daredaigle

1 review
How we checked this
  • Submitted Jul 29, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJuly 2022

I just had to let everyone know that Eddie Jones at Serra

Honda worked with me for a year while I awaited a settlement. He always had time for me, was patient, had the car I wanted, and never pressured or bugged me about buying. He always said hello even if I just popped in unexpectedly. He made sure that I knew everything about our transaction, warranty, features, and let me know I could call him anytime, on his cellphone, if I had any questions. If you are looking for a great vehicle and want the best experience, call him!!

Joyce53

1 review
How we checked this
  • Submitted Jul 1, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

Just to let the world know. The guys at Serra went above

and beyond for me and my wife to out us in a new to us car! The whole staff are the best most professional dealer staff I've had the pleasure to work with. Our sales man Matthew Gibson was awesome!! It took a while but he would not let us leave till we drove the car off the lot. They stayed till 8 last night to make sure we had our car and the deal we needed. Awesome place awesome staff and Matthew Gibson is a rock star salesman. Thank you all for everything you done to make a dream come true!!

campbellzolanda

1 review
How we checked this
  • Submitted Jun 22, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

YOU GUYS ROCK !!!! AWESOME , and I mean AWESOME customer

service . Eddie Jones , you are the bomb !!! You have the sweetest disposition of any car salesman I have ever dealt with ! We bought not 1 but 2 cars from him last week and on the same day LOL ! We had him running and his disposition never changed , he was so patient with us and got us an awesome deal , he worked for us !! the whole team there did us right , i cant recall everyone's name but you all know who you are . I highly recommend Serra Honda of Sylacauga . We are the Millers and we love ya'll !! and i love my new Honda !!

tammym781

1 review
How we checked this
  • Submitted Jun 22, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

My wife and I had a very bad experience at Sunny King

Honda in Oxford. We left the Oxford dealership and went to Serra Honda in Sylacauga. We are so glad we did !!! Our salesman Eddie was so great and knowledgeable of his products and the way he treated my wife not only did we buy a new Civic our daughter bought one too. He sold two cars to us that day. The whole process was great. The financing experience was good. Everything Eddie told us is exactly what happened. We added leather to my wife’s Civic and they took care of our request in just a few days. I can’t wait say enough good things about Eddie and Serra Honda. We have another daughter who is in the market for a new car. She drives a Accord. We will definitely be sending her to Eddie.

Rleemiller8

1 review
How we checked this
  • Submitted Jun 22, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

Better do your homework before you stop at this place

...bunch of ignorant crooks .Sell cars under false pretenses and then act like it's your fault...I hope to get them shutdown ...

Worst place ever

1 review
How we checked this
  • Submitted Jun 22, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

Everyone at Serra Honda of Sylacauga was awesome &

extremely helpful & nice to my family & I. Eddie Jones helped me with my car.. he showed me everything there was to possibly show a person about their car. He explained everything well. I got the exact car I wanted with the monthly payment I was looking for. Serra Honda of Sylacauga you ALL are awesome people & I love you guys!!!!

JasmineHall

1 review
How we checked this
  • Submitted Jun 21, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

The main thing being Kayleen swapping the vehicle I test

The main thing being Kayleen swapping the vehicle I test drove and looked over for dents (only found one small dent on the hood of the first vehicle I drove) for a COMPLETELY DIFFERENT VEHICLE that I never looked at and didn't get a change or opportunity to look at AND they did not tell me till signing that I wasn't buying the same car and the new one that they randomly choose for me had a nice dent in the quarter panel when I got home.. smile. UPDATE: THEY FIXED THE DENT AND IT LOOKS VERY GOOD THANKS TO THE PAINTLESS DENT REPAIR GUY... not to be confused with Serra Honda of Sylacauga.. PDR GUY=GOOD.. SERRA HONDA= BAD The second thing being the TERRIBLE customer service from Eddie jones. He will take all the praise from selling you a car but nothing to insure your happy AFTER THE SELL. I had a scheduled service to check my a/c not blowing properly AND I made the appointment with some guy in parts because service was at lunch or something. Fast forward to the next day I TEXTED AND CALLED Mr. Eddie jones an hour before we got there to remind him of everything. no response. no call back. nothing. All my wife got when she got there from Eddie was a "why are you here already" and proceeded to call her my daughter. After her having to remind him that she was my wife ZERO CUSTOMER SERVICE and if it wasn't for the incredible people that SURROUND Eddie. There would be a lot more reviews like this. couple of the good guys : sales manager joe.. poor guy didn't know what was going on but he tried.. THE PAINTLESS DENT REPAIR GUY THEY USE IF FANTASTIC KENNY THE TECHINICAN. Between Kayleen swapping cars, Eddies terrible communication and customer service and poor ole "Sales Manager Joe" not even knowing all this is going on.. this dealership is doomed.

dustin.mcneal

1 review
How we checked this
  • Submitted Jun 16, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

I had an amazing experience. The entire staff jumped in

to help entertain my son to make my car buying experience enjoyable. Eddie Jones treated us like family. I’ve never trusted a car guy, his opinions, thoughts, etc. as much as I trusted him that day. And, he’s also stayed in touch with me even after the sale, to make sure I’m 100% happy. I love and trust this business. And I love my new Lexus!

ambernicholson88

1 review
How we checked this
  • Submitted Jun 12, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJune 2022

Matthew Gibson was awesome. He was very personable. He

knew the answers to the questions that were asked about the car. He helped on getting discounts. Come to Serra Honda and speak with Matthew for your new ride.

katiekt7

1 review
How we checked this
  • Submitted Jun 10, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMay 2022

I just bought a brand new car from Serra Honda and I am

absolutely loving it. A huge thank you to Eddie Jones and Ken Harrell. They were both super helpful and had all the answers to each question I had. They will work in your favor and find what is perfect just for you. If anyone is looking to buy a car, please go and see Eddie or Ken. They gave me the best experience!

Graysn

1 review
How we checked this
  • Submitted May 25, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMay 2022

Matthew Gibson is very knowledgeable. No matter what

issues that you think you have with financing, just bring it to Matthew Gibson. He will have you leaving in something so unbelievable. Though he will make sure that you will drive off in something in your budget, your friends will swear that you have bitten off more

felicitydh1

1 review
How we checked this
  • Submitted May 23, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMay 2022

Eddie Jones is a super salesman and a super person! He

was so kind and patient to me and my husband as he explained the features of our CRV. He also spent hours explaining financing. Eddie sat with me and demonstrated the car's settings and how to operate many systems. I would recommend Eddie for a salesman for anyone!

kathryn062554

1 review
How we checked this
  • Submitted May 18, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesApril 2022

My sales person, Eddie Jones worked hard to get me not

only a great deal on a new Passport EX-L. He was able to get me a great trade in on my CRV. He was polite and respectful and great to work with!

Carolynmcdurmont

1 review
How we checked this
  • Submitted Apr 28, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesApril 2022

Good service, good salesman. Would come back again and do

buisness. Matt did a good job making the deal work and I appreciated it very much.

Golfcge1

1 review
How we checked this
  • Submitted Apr 6, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceApril 2022

Ken Harrell is amazing. I love my new car. It’s amazing.

Thank you so much for helping me get my car! If anyone needs a car go see Him!!

Auntash96

1 review
How we checked this
  • Submitted Apr 1, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

Eddie Jones, was amazing! Helped with everything! Would

definitely recommend him to anyone! Helped me find a great deal. beyond excited, thank you so much Eddie!!

heavenharris088

1 review
How we checked this
  • Submitted Mar 30, 2022
  • No proof of purchase was attached, so this review is unbadged.
ServiceMarch 2022

Great service!! Loved my experience of buying a new car,

was helped in every way possible. Friendly people and they made sure I understood everything since it was my first time.

obrooke1

1 review
How we checked this
  • Submitted Mar 28, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

This was my first time buying a new car (always bought

used from private parties before) so I didn't really know what to expect at a dealership. Eddie and Matthew were extremely helpful, friendly, and knowledgeable. They were willing to be flexible and work out a deal that worked for both parties, and they even drove the new car 30 minutes to my house. I would highly recommend Serra Honda and Eddie or Matthew in particular.

steveharwood

1 review
How we checked this
  • Submitted Mar 12, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

Matthew was a pleasure to deal with. Helpful and

friendly every step of the way. Will certainly be back when we need another vehicle. Thank you Matthew!!

Sherry and Lucian

1 review
How we checked this
  • Submitted Mar 5, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

We were acknowledged early upon arrival. The salesman was

very knowledgeable and quick to assist. All questions were addressed. Honda cars are first class. Buying locally was very important.

darol

1 review
How we checked this
  • Submitted Mar 3, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

Eddie Jones is awesome! Go see him.. let him help you! He

was so friendly just a great guy over all.. and my driving didn't scare him.. lol

manda1179

1 review
How we checked this
  • Submitted Mar 3, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

Great customer service. They were super friendly very

understanding. My experience here was like no other very professional Culture friendly. Thanks for helping me find my dream car.

Ashleyturner2016

1 review
How we checked this
  • Submitted Mar 3, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

Great car buying experience! Eddie Jones was very

friendly, knowledgeable and helpful in every way possible!! Would definently recommend him to any one looking to buy a used car!

Mike

1 review
How we checked this
  • Submitted Mar 1, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesMarch 2022

Eddie Jones helped me get into a vehicle I love and I am

so grateful for his time! He even came in on his off day! 10/10 recommend!

TKirkland29

1 review
How we checked this
  • Submitted Mar 1, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Matthew was absolutely wonderful in helping me purchase

my dream car, an Audi! His kindness made the process super easy. Thank you Matthew so much!

Loretta Page

1 review
How we checked this
  • Submitted Feb 28, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Friendly, Knowledgeable staff. Low pressure buying

experience. Eddie Jones / Matthew Gibson were helpful in looking through their inventory and looking for available options that might be obtained through Honda.

nhorton

1 review
How we checked this
  • Submitted Feb 28, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Eddie was a pleasure to work with. He is non-pressure,

honest, and friendly. I will definitely be recommending him to my friends and family.

Autumn W

1 review
How we checked this
  • Submitted Feb 25, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

I knew finding the car I wanted in the price range I

could afford wouldn’t be easy, but Ken made it possible. I have purchased two new Hondas from Ken in the last six months. Not only did Ken make sure I was completely happy with my purchases, but he also made sure I got a great deal both times and he never made me feel pressured. I will definitely go back to see Ken for my next auto purchase!

Wendy Fannin

1 review
How we checked this
  • Submitted Feb 25, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

If u are looking for a new or used vehicle Chad is the

salesman you need. He is very knowledgeable and can help find the right vehicle for you and is also friendly and courteous.

nitahoughton

1 review
How we checked this
  • Submitted Feb 25, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

As a elder female, it’s sometimes hard to trust car

dealerships and car salespersons to have your best interests in mind. Serra Honda Sylacauga and Chad Houghton can put your mind to rest. He will be an active listener to your specific needs and will work tirelessly in getting you in the appropriate vehicle. I highly recommend Chad and the folks at SHS!

MTD

1 review
How we checked this
  • Submitted Feb 25, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

They are a great dealership with great employees. It had

a very friendly atmosphere and the workers were very helpful. I would definitely recommend them to a friend.

Dbenefield2020

1 review
How we checked this
  • Submitted Feb 25, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Buying a new Honda CRV EX L was not on my agenda as I

headed down 280. However, there she was and I was smitten! Radiant red metallic glistening in the Alabama sunshine! Ken Harrell was the man! Patient and knowledgeable, he worked with me to make it happen. He couldn’t have been nicer! And continues to answer my questions. Great follow up service. He has a loyal customer. Seven years ago I bought my last CRV at Serra and have always been happy with the service and maintenance, too. T

Bamamama

1 review
How we checked this
  • Submitted Feb 24, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Went in to look to trade our Honda. Matthew was our

sales agent. He told us he was new to job; however, he did a better job of explaining things than other sales agents we have delt with. I hope he has a wonderful career with Honda Very nice and helpful. Will do business with him again

eddiegraham

1 review
How we checked this
  • Submitted Feb 24, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Eddie was very knowledgeable about the product and also

very friendly and professional. We got a great deal on our nee car and I look forward to driving it for many years to come. Thank you Serra Honda

Marylivingston094

1 review
How we checked this
  • Submitted Feb 21, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

I would like to say that I am very pleased with the

performance of how Kayleen turner help me with getting in to a vechele that was the best fit for me and my family

Jsequin79

1 review
How we checked this
  • Submitted Feb 19, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

From the time we walked in the door of the dealership

until we left, Eddie Jones was very helpful, knowledgeable and easy to talk to. We told him what we were looking for and he had the vehicle pulled up to the door. He educated us about the features of the vehicle and then we went for a test drive. The purchase of the Honda Odyssey-Touring was the best experience ever and let me mention we have bought numerous vehicles over the past 30 plus years. I highly recommend Eddie Jones to anyone in the market for a vehicle. Five Stars all the way!

Paula Barker

1 review
How we checked this
  • Submitted Feb 18, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Eddie Jones and his team came through on helping me get

credit back established and my life back on track Thanks PS. Christy I will send friends

cgurley366

1 review
How we checked this
  • Submitted Feb 16, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

We came to the dealership to see our Salesman, Ken

Harrell. Mr. Harrell has sold us the last four cars we've purchased. He has worked tirelessly on each transaction to make sure we were happy with our purchase. He has always gone above and beyond for our family. We will always come to Mr. Harrell for our new and used car needs. He is always fair and true to his word. It's difficult to find people like Mr. Harrell in business today. I would tell anyone to send your family members and friends to Mr. Harrell to purchase a vehicle!

Michael W

1 review
How we checked this
  • Submitted Feb 16, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesFebruary 2022

Was looking for a good, reliable, economical car and had

always favored smaller cars and SUV's. Found a 2018 Ford Fiesta SE Hatchback that was just what I was looking for. The salesperson was great, knowledgeable, low pressure and willing to work with me to make my sales experience a good one. His name was Eddie Jones. Go see him if you are in the market for a great deal without a lot of hassle. I'll be back!!

headshok62

1 review
How we checked this
  • Submitted Feb 10, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesJanuary 2022

DON'T TRUST THESE PEOPLE - I was looking for a

DON'T TRUST THESE PEOPLE - I was looking for a Ridgeline, but wanted satellite radio. I talked to Chris at McConnel Honda in Montgomery & they didn't have 1 on the lot, but said they could find 1 at another dealer. I said color didn't matter except I didn't want black (too hot in the summer)They said they thought the RTL used to have satellite radio, but now it only came with the RTLE. I called Serra & talked to Ken. He said they had 3 RTL's on the lot. I asked if they had satellite radio & the said he thought all RTL's had satellite radio. He checked & called me back & said they did not have satellite radio but could find me 1. We drove 2 hours to Sylacauga & Ken was busy with another customer & said he would probably be 1/2 hour - 1 hour, so turned us over to Roberta. She said they could get whatever we wanted & would search until they found what we wanted. She said if it was close, they could drive it in & not cost much, but if it was farther off, they had to bring them on on carriers & cost more. After a while Ken came by & I told him I wanted satellite radio so I would like to look for a RTLE, but I didn't want black. Ken left & came back later & said he had searched all over, but since the 2021 models were out, the only RTLE he could find were black, but he could put an after market radio in the RTL, but wasn't sure how it worked because they had never done that before. I told him that I'd like to think about it & was planning to call Chris at McConnel, but Ken said they wanted me to make a decision right then. By that time, we had been sitting in their office about 3 hours. Since I thought they had done an extensive search, I thought Chris probably couldn't find anything either, so a agreed to trade my 2007 Ridgeline for the RTL & they would find someone to install the satellite radio. By the time we got through with all the paperwork, we had been there about 4 hours & it was dark & after closing. They also needed the title for the '07 Ridgeline so we said we would take the '07 Ridgeline home & get our personal things out, get the title, & come back for the 2020 Ridgeline. The next day, I contacted Chris & told him to stop looking for me. He said they had found a silver RTLE & a gray RTLE. 1 was in FL. & the other in LA. I talked to Roberta & told her I wanted to get the RTLE instead of the RTL, she had Ken call me back. Ken said I needed to talk to the owner Don & put me on hold for about 10 minutes. Don said that I had signed everything so he owned the '07 & I had to take the 2020 Ridgeline. I told him I bought it based on the fact that they said they needed a decision at that time & they had searched all over & could only find a black RTLE. If I had known there was another RTLE available, I wouldn't have bought the RTL. I told him about the other RTLE's which Chris had found & Don said they only search in AL, MS. & GA. I told Don that Roberta had told me they would do an extensive search. Don said Roberta was new so she didn't know any better. I said no one told me not to listen to Roberta, but she was a representative of the company, so the company had given me false information & pressured me into making a decision based on the false information they had given me. Don said he was coming to my house to take his truck and leave the 2020 truck & there was nothing I could do about it & there was nothing I could do about it because I had already signed the paperwork.

hilltopakc

1 review
How we checked this
  • Submitted Jan 21, 2022
  • No proof of purchase was attached, so this review is unbadged.
SalesAugust 2021

Purchase 2020 CR V EX-L

After months of research, Kathy and I bought a 2020 CR V EX-L Today From Serra Honda Sylacauga. We got bids by email from 5 dealers in Alabama and visited 4 dealerships. I found Serra Honda Sylacauga a great place to purchase an automobile. They were patient, courteous, and competitive. They made me feel like the really wanted our business. Special thanks to Ken Harrell (salesman) and Marty Hamlet (closing) I HIGHLY RECOMMEND THIS DEALERSHIP AND KEN HARRELL!!👍👍👏🏼👏🏼

Frank Carpenter

1 review
How we checked this
  • Submitted Aug 15, 2021
  • No proof of purchase was attached, so this review is unbadged.

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