Hallmark Subaru

exemplified excellence in customer service. I loathe the typical sales process applied at most dealerships. It’s patronizing and demeaning. I experienced kindness and excellent customer service at Hallmark. I love my Subaru! Thank you!

transaction was smooth. The sales team hooked me up with a great deal in an Outback. The things that happened via phone and email before I went to the dealership were not optimal. The initial contact from the dealership was an email from what I later found out was a virtual assistant. That should be disclosed in those emails. Then I was contacted by phone by someone I later found out was working in a phone center and not the dealership. She set me up with a test drive for a car with a particular package in a specific color. When I arrived they didn’t have that car. Since she was in a call center she had no idea what was on the lot. After that the Chandler the salesperson was great. He did upsell me, but it was for slightly more than I was expecting for a car that had many more features. Skip the Internet and go directly to the dealership and work with him. Derrick is the sales manager and he was fair on my trade and was very helpful in getting me in and out the door quickly. I definitely would shop with them again.

on with your vehicle through process

serviced three times by Hallmark. Each time the service has been courteous and efficient. The last time they repaired a previously unsolved issue with no charge without being challenged.

the Hallmark Subaru staff members were welcoming, straightforward, and helpful. The salesperson Chandler Busby spent hours with me to narrow down my choice and to see me through all the necessary complexities of buying and trading cars. I found exactly what I wanted, with Norris Underwood helping me through the paperwork. I even received a tutorial on all the bells and whistles of my new car from Chandler before I left for home.

They make owning a Subaru a pleasure. We had a problem that was difficult to find where the source of the of difficulties were. Once we were able to get our 2018 Subaru Outback towed to Hallmark Subaru, they quickly determined what was causing it to have difficulty starting consistently. The service team corrected the problem, and we were back on the road promptly! We are very happy to be customers of Hallmark Subaru!!!

fixing a minor issue. Very professional and helpful.

Hendricks. could not seem to make a deal there. I inquired at Hallmark and Angel and LaNorris made a deal! It was the quickest and smoothest I’ve ever dealt with. I will be back and I will refer this dealer to anyone!

exceptional! Norris, Derrick, and Chandler carefully handle my deal while exhibiting superb professionalism and promptness. I am still overjoyed and so thankful to them. They are most definitely the reason I am now a forever Subaru customer.

Angel told me all the details about the Crosstrek and the dealership on the phone, including the estimated tax, dealer documentation fee, and reason why the car had been discounted. She also sent me pictures of the car. Since we drove to Birmingham from Mobile, I appreciated her openness: she told me every cost I’d have to factor into the final price of the car, so that I’d be able to calculate the price myself and avoid nasty surprises. When we arrived, Martin and I went on a test drive, where he explained some features of the Crosstrek. Afterwards, he had the paperwork ready to go, and the only additional cost he tried to add was an extended warranty. When we declined the extended warranty, he didn’t argue too hard, and we agreed on the price that I had calculated. The finance manager was professional and efficient, as was the delivery specialist. All of the other salespeople at the dealership were friendly and kind, and the buying process took about 2.5 hours total. My experience here was very good, especially after experiencing Tameron Subaru in Mobile. If you’ve done your research and know how much your car should cost, Hallmark Subaru of Birmingham will honor that price. Honest, friendly, and straightforward salespeople. I recommend them!

Burke sells a lot of brands the service department (besides being on the street with cars backed up) is a circus. They do not have a shuttle, rather you are dropped off with no pickup. This is unheard of. 20,000 employees at UAB a few blocks away and no pickup service. Next car I buy goes back to a Toyota (Hoover Toyota) or Honda (Tameron) both with shuttle service. And faster service with one brand.

makes urethane you receive copies of every document the sales person uses so you do not have to rely on what's being promised. If you don't get copies as was my case, take pictures with your cell phone so you can prove the bait and switch.

I enjoyed the entire experience at Jim Burke Subaru. Our salesman, Max, was very courteous, helpful, and friendly. The dealership is very organized, clean, and efficient. The service was friendly and the vehicle (2016 Subaru Crosstrek) was in excellent condition.

Sam Stewart and David Battles found the exact Forester my wife and I were looking for, and that is no small thing considering the demand for the model after it won the 2014 Motor Trend SUV of the year. The popular trim level and color we wanted made the search even more difficult, but they answered any questions I had and were professional and patient with me. They kept me up to date with the search and then the special order process over the phone, and were able to find and deliver an unallocated car a month ahead of the estimated time. The price was very much in line with what I considered fair according to TrueCar, and especially considering the high demand for the model. Also, this dealership offers free oil changes for life, which will save $40-50 every 7500 miles. If you go to trade here, ask for Sam and you will be treated well.