BMW of Birmingham

Connor is an entertaining salesperson and he went above and beyond.

friends! Although everyone is very knowledgeable, no one is intimidating or too serious. It's what buying a luxury car should feel like!

Willing the go extra mile to please. Very competitive pricing. Will go back

a pleasure to work with. The guy that did the paperwork, I can’t remember his name, did a good job and was fun to be around. Cheyenne did a good job showing me how stuff worked. It was a very good overall experience

Birmingham, I was nervous and excited. This was the first time in 29 years that I was buying a car without my husband. Conner came out and was polite, great sense of humor and lots of patience. I drove the X3 and it fit me like a glove. I told Conner that I would think about it, but I was sold. Came back and purchased it. Conner went above and beyond to help make this process as easy as can be. I can’t say enough things about this wonderful dealership and Conner. I am one happy BMW owner for life!

Very knowledgeable and friendly. This is a great dealership to work with.

I would recommend them to someone else anytime.

experience! It was the first time in 23 years that I bought a vehicle without my husband, and I was treated with respect and kindness.

Excellent service! Great experience. They were helpful and the best!

have a good experience. Their team is great during and after the sale.

Jerry was a phenomenal salesman and made the whole process so easy. Everyone involved made the process pleasant and enjoyable. I would highly recommend this dealership to anyone searching for a car.

Erick Fitzpatrick was a wonderful representative. Very pleased. Very pleasant to talk with.

If I refer anyone it would be because of him. The two managers I met one new cars sales manager didn’t seem friendly he briefly stopped stopped by the salesman desk just to say he wouldn’t give me anymore price break. He seemed okay with losing a buyer and was in a rush to get back to where he came from. Strange. Then there was the used car sales manager I met briefly. Downright rude and angry because I had asked about some deep scratches on the back bumper. He basically said take or leave with an ugly attitude and walked away. This car was demo then a courtesy moder so technically wasn’t a used although it was used enough. Thirty inside with spots and smudges all over. If it was not for the wonderful salesman who had detailed and gave me rubber floor mats. I would have never look back at this place. I’m in my seventies I’ve had fair share of my contacts with dealerships. This by far was my worst experience. The last two purchases I were really pleasant but that was in Houston. I know where I’m going to go for my next car.

away in. All was great

Sales person answered all my questions and helped with concerns.

I came for and that is what I left with. Top notch service all around from the sales to the financial department. If you want the best experience buying these types of cars go directly to the dealer and ask for Jerry!!!

The customer service from them was top notch. Easy no hassle process.

courteous, friendly and kind! They were all extremely helpful and simply exceptional! It was an outstanding experience for us while buying my dream car!

This is my second vehicle that I purchased from this dealership and service is always top-notch. CJ did an excellent job being patient and helpful and understanding.

Up front pricing allowed me to know exactly what I was gonna be paying. Repairs are still needed but I am certain they will be done.

my new vehicle. Thanks for your help

After 5 weeks we finally got it back. We had it less than 24 hours and it broke down. Water pump went out. They refuse to repair it without us paying for it because it wasn’t related to the recall even though they replaced a coolant line they damaged while it was in their possession and the motor sat open for 5 weeks waiting on a head repair. BEWARE! Find a different dealer. They can’t be trusted!!!!

considerate. He managed effective communication exchange and made our transaction seamless and in a timely manner. Excellent professional salesmanship and customer service. Oleg was a true gentlemen and made our experience one that BMW of Birmingham expects for their customers when they enter their show room! If you’re thinking of buying a new BMW in Birmingham, ask for Oleg! You’ll be happy you did!

He made us feel comfortable and important.

with a person on the phone who fields calls. We expressed an interest in a vehicle online, and wanted to talk with an experience sales person who was honest and open minded. Immediately we were connected with Valarie Wallace. What I liked the most about Valarie was the fact that she took the time to listen to my husband who is a "real talker". She explained all the details about the BMW X5 that we saw online, and was so patient as we went through the down payment and financing process. Before we got on the road to drive 3 hours to the dealership, she made sure to secure the vehicle from other salespersons. When we arrived, she made us feel important, and didn't rush us through the process. She showed us all the features of the car, made sure it was well detailed and ready when we arrived at the dealership. We will definitely do business with Valarie and the BMW of Birmingham dealership again real soon; we have a graduating college student. (pray for us she wants a BMW too LOL).

Friendly and knowledgeable staff they don't sell you a car they sell you an experience and I love my purchase!

provided by Eric. We enjoyed talking with him, he was very knowledgeable and very personable but professional. We love our X5 and look forward to learning everything about it. Traveling will be great again with BMW.

This was my second vehicle from here and the customer service was and still is awesome.

with. Love my new X1!

They exceeded my expectations and I would shop with them again.

Larry Carpenter, our sales associate. Other people we worked with were also very responsive and helpful.

Our first contact was handled by Taylor who was a front runner for Oleg. Taylor was new but she handled us like a seasoned pro. Oleg was on another level for a Sales Experience person. He knew what the vehicle was and showed us a great presentation on an X7 which covered items we had no idea about. Although they did not have what we were looking for, they found it 4 states away and had it shipped in for us. The delivery process was smooth and easy. I actually did not dislike anything about dealing with Taylor or Oleg. I would 100% recommend Oleg to anyone looking for top level knowledge and customer service.

I highly recommend BMW of Birmingham if you are looking for a vehicle. I will definitely be back.

ever experienced! Our salesman, CJ, was very friendly, knowledgeable, helpful and not at all pushy! The finance manager, Marion, was also delightful to work with. The dealership was clean and well-appointed.

his customers! I was pleased!

thorough in explaining each step. Jerry went beyond expectations in getting just what I wanted ordered. I would recommend BMW to anyone without hesitation.

couldn’t be happier with the excellent service that I received. My Sales Associate/Experience Guide, Karreem Battles, provided exceptional, personalized service, guiding me through every step of the car-buying process. Karreem and the General Sales Manager, Ted Layfield, took the time to understand my needs and preferences, offering insightful recommendations, and made the entire experience smooth and enjoyable. Their attention to detail and thoughtful follow-up truly stood out. I highly recommend Karreem Battles for a seamless and pleasant car-buying experience!

Very clean and a large section of bmw's to pick from.

Birmingham staff, especially Valerie Wallace. BMW X5 Competition product knowledge was excellent. Clarence Pouncey

I had a contract worked out, financing worked out, and was told in writing they would fix the issues that I pointed out last week when we did the walk around. Went in this morning to sign the contract and was told they were not going to fix the check engine light issue. I was told I could take it as is or get my deposit back. Reputation doesn’t mean anything here! Stay away from this dealership!! Habitual liars!!

Friendly, professional, with good team spirit. I especially liked Marion C., Trey, and Kaleb. When dealing with multiple people it can be confusing and dis functional. They were insinc answered all my questions and handled this 75 year old man with care. Let me tell you, I ended up with an electric, I7, 2024 and I am not looking back. The car does that for me.. BMW Irondale. If your looking for an BMW go there, You won’t be sorry.

Agreed to purchase price with CHISM then next day drive 2.5 hours to pay cash for NEW X6 only to find it sold day before. Then they want to try and find me another one NOT! I would never be treated like this and still give you my money.

He had exceptional knowledge of the vehicle we were purchasing. He was patient with our young daughter during the process and made the car buying experience enjoyable. I would recommend Trey and BMW of Birmingham to anyone.

BMW last year for a 2024 BMW X5. My salesperson was Valerie Wallace and she was more than amazing. I was very pleased with my purchase and service that I received on the sales sides. The post sales experience that I have experienced has been horrible, thus the reason for this review. I cancelled the remaining portion of the tire & wheel package that I purchased from the dealership and was told by the finance department (Jarmaine White) that I would receive my refund within 4-6 weeks. After 2 month of not receiving my refund nor hearing anything I tried to contact the dealership NUMEROUS times via telephone with no answer or response to voicemail. I called Jarmaine White (finance person who I completed paperwork with) and I even called the general manager (Kaleb Redmond). I was able to speak with Kaleb once and he stated that he would have the finance department check the status of this and call me back. I never heard back from them. After so many unsuccessful attempts with my local dealership I then contacted BMW USA for assistance. My assigned case manager gave me all the information to contact the third party company who handles the tire & wheel warranties. I agent that I spoke with at Safe Guard informed me that they never received any cancellation paperwork from BMW of Birmingham and asked if I had copies to send to them. I submitted a copy of my documents to get the cancellation processed and received an email from Safe Guard 11/6/23 stating that they have processed my cancellation and submitted a refund of over $2,000.00 to Sonic Automotive (BMW Birmingham) to be returned to me. On 12/6/23 when I have not received my refund I made several attempts to contact Jarmaine White (finance department) and Kaleb Redmond (general manager) to check the status of my refund. Of course they did not answer their phone nor return my phone calls. I called and was able to speak with the service manager (Shay) and he stated that he was going to walk to Jarmaine's office and have him call me by COB. After this I FINALLY received a call from Jarmaine (after 2 months of calls/voicemails) and he acted like he thought this was taken care of and put the blame on the workers in the "back room". He asked me to send him a copy of the cancellation documents via email and stated that he would "expedite" the process and return by call by COB that day. It is now 12/11/23 and I have yet to hear back from Jarmaine. I have contacted BMW USA and am currently waiting for my case manager to investigate what the hold up is. I will say my car buying experience was great; however, the post sales experience that I have experienced has been a nightmare. The post sales experience is just as important or even more important because it is a determining factor for return purchases. This has been my second BMW purchase from BMW of Birmingham and my last. If customer service is important for you I would NOT recommend this dealership. I will make my future purchases at another BMW dealership!

player did not work. I would have never purchased the vehicle if I would have known. I called them and they told me to bring it in. They looked at it and wanted me to take it to a GM dealership to confirm and they would take care of it. I took it in gave them all the information and got led to believe they were going to fix it. They kept making excuses about the part not being in stock. I found the parts local in stock and then they just stopped responding. I will never buy another vehicle there again.

to only find out they sold it 2 days before. I called 2 times to make sure it was available

He was also very efficient in getting deal together that met my needs. He did not stop the ball at all! Definitely recommend using Elliot if on the hunt for a new vehicle!!

They said I requested brake fluid change and I did not. All I wanted was AC repair. They came up with all kinds of things to repair including a leaky head gasket. Went and got my car took to another mechanic and he said my head gasket was not leaking at all. Thank God for honest mechanics! Birmingham BMW is terrible! Don’t go here!

Absolutely the worst car experience I’ve ever had bar none. Management does respond nor care when an issue is presented and refuse to communicate despite multiple attempts to do so through sales people & finance. Bought a vehicle that I was told would be serviced, body damage fixed and tires replaced. Despite writing on the initial WE OWE quick things I noticed and being told they were taking care of them during the paperwork, NONE WERE DONE. Have been mislead and flat out lied to by this dealer on multiple issues and should not have purchased a vehicle with them. The GM Klaeb even tells the staff he’s reaching out to resolve issues and despite MULTIPLE calls, texts for going on three weeks now he has never once reached out. BUYER BE WARE TAKE YOUR TIME & MONEY ELSEWHERE.

were going to try to add a $600 charge for some paint protection. Never heard of adding paint protection for a used car. Rip-off